Do you like Ustream?
Ustream is a streaming platform established in 2007 in USA. It is similar to Youtube. The big difference is that Ustream is watched mainly as streaming rather than posted movie. It has many kinds of program such as music concert, sport game, or wild life. It is also used as a sport communication tool. I actually watch Japanese baseball game through Ustream and I found three reasons why it could develop so rapidly.
The first reason is that it is free. It is same as Youtube. This style may be essential for new web technology to be popular. Just like other popular and free web system such as LINE, Facebook, Twitter, Ustream also makes a lot of profit by advertisement.
Next, the second reason is that it can be used around the world. As I described, Ustream started in USA. But on April 2010, Softbank, Japanese huge IT company, invested in Ustream and Ustream Asia was created as a first foreign Ustream. In addition, Ustream kept progress all over the world. Today, more language such as Spanish, French and Russian are available.
The final reason is the network system. Ustream has a chat board beside the picture,where people can communicate each other watching the game or movie. And what's more, it can connected with Twitter and Facebook. If you write your comment in the chat board, your comment is displayed in your Twitter and Facebook. Your comment will attract some of your friends. You automatically advertise the Ustream.
This is not only streaming site but also communication place. As the popularity of Twitter and Facebook represent, I think any new web system need to have an aspect as a communication place to be popular today.
It may be coming soon that Japanese and American baseball fans discuss with great heat watching baseball game.
Riku Kawasaki
Great presentation and discussion of Ustream I think its a great tool we all can use.
ReplyDeleteIt's a great thing to do without ads. Ustream understands the value of promotion. It's a more of a content play vs. platform play. It gives us great promotion, support and have a solid understanding of what we do.
ReplyDeleteI would say I do like Ustream I think it is a tool for sports teams to use to promote themselves and to retain their fans that do not have complete access to their games.
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